Big tobacco’s 7 slick tricks to target kids

Today is Kick Butts Day, and youth everywhere are standing up to Big Tobacco. We’re expecting more than 1,000 creative events across the United States and around the world.

The Campaign for Tobacco-Free Kids is proud to sponsor Kick Butts Day and fights every day to protect kids from tobacco addiction. We know that today teachers, parents, health advocates and many others will be standing with our youth and working to make the next generation tobacco-free.

Elected officials have an especially critical role to play by supporting proven strategies to reduce tobacco use – like higher tobacco taxes, strong smoke-free laws, well-funded tobacco prevention programs and raising the tobacco sale age to 21.

We’ve made amazing progress and cut youth smoking to record lows. But we can never let up in fighting tobacco because the tobacco industry never lets up in targeting kids. In fact, Big Tobacco spends $9.6 billion a year – more than one million every hour – to market its deadly and addictive products, and a lot of it is still aimed at kids.

So what are Big Tobacco’s 7 Slick Tricks to Target Kids:

  1. Magazine Ad’s – They make it look glamorous and fun to smoke.
  2. In Store Ads and Discounts – Advertise in places where kids shop. Make it cheap = discounts/deals.
  3. Menthol Cigarettes – Menthol masks the harshness. Makes it easier for a beginner to start.
  4. Smokeless Tobacco – Real men chew tobacco. Linked to Sports.
  5. Cheap, Sweet Cigars – Entice them with Flavors
  6. E-cigarette flavors – Over 7000 Flavors
  7. E-cigarette marketing -Celebrities. Race Cars, Slick Advertising

Tobacco use is still the No. 1 cause of preventable death, killing 480,000 Americans each year and costing our country $170 billion a year in health care bills. Ninety-five percent of smokers began smoking before age 21.

Today, youth are taking a stand together by standing out, speaking up and seizing control against Big Tobacco’s slick tricks. We all kick butts in different ways and for different reasons, and together, we are making incredible progress in the fight against tobacco. It’s time to finish the job and make the next generation tobacco-free.

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